Coding and marking are crucial aspects of the brewing industry, playing a vital role in ensuring product traceability, regulatory compliance, and brand recognition. In this comprehensive article, we will explore the significance of coding and marking for breweries, highlighting the various technologies available and their respective advantages.

Product Traceability and Recall Management

One of the primary reasons coding and marking are essential for breweries is product traceability. By applying unique codes or batch numbers on bottles, cans, or kegs, breweries can track their products throughout the supply chain, from production to distribution and retail. This traceability system enables efficient recall management in case of quality issues or contamination incidents, allowing breweries to quickly identify and remove affected products from the market, minimizing potential health risks and reputational damage.

Regulatory Compliance

The beverage industry is subject to stringent regulations and labeling requirements, which vary across different regions and countries. Coding and marking solutions help breweries comply with these regulations by printing essential information such as expiration dates, lot codes, and ingredient lists on their products. Failure to comply with labeling regulations can result in hefty fines, product recalls, and legal consequences, making coding and marking systems an indispensable part of brewery operations.

Brand Recognition and Product Differentiation

In a highly competitive market, coding and marking solutions play a crucial role in brand recognition and product differentiation. Breweries can leverage coding and marking technologies to print their logos, brand names, and unique designs on bottles, cans, or packaging materials, enhancing brand visibility and creating a distinctive identity for their products. This not only helps breweries stand out on crowded retail shelves but also reinforces brand loyalty among consumers.

How Thermal Inkjet Printing Works

results of printing expiry date on beer cans or beverage cans


Thermal inkjet (TIJ) printing technology uses heat to propel ink droplets onto a substrate. A thermal inkjet printer contains tiny resistors that create heat, causing the ink to form a bubble. This bubble rapidly expands and forces a droplet of ink out of a nozzle onto the printing surface. This process allows for high-resolution, precise printing that is ideal for producing detailed codes and markings.

High Resolution and Print Quality

One of the most significant advantages of thermal inkjet printing is its ability to produce high-resolution prints. This is crucial for ensuring that barcodes, QR codes, and text are easily readable, which is essential for regulatory compliance, traceability, and consumer information.


Thermal inkjet printers can print on a wide variety of substrates, including paper, cardboard, glass, metal, and plastic. This versatility makes them suitable for different types of packaging used in the brewing industry, from bottles and cans to cases and kegs.

Speed and Efficiency

Thermal inkjet printers are capable of high-speed printing, which is essential for keeping up with the demands of large-scale production lines in breweries. They can print high-quality codes and markings quickly and accurately, ensuring that production processes remain efficient and uninterrupted.

Low Maintenance and Cost-Effectiveness

Thermal inkjet printers require relatively low maintenance compared to other printing technologies. They have fewer moving parts and use disposable ink cartridges, which simplifies maintenance and reduces downtime. Additionally, their cost-effectiveness makes them an attractive option for breweries of all sizes, providing excellent print quality without significant capital investment.

Environmental Benefits

Many thermal inkjet printers use water-based inks, which are less harmful to the environment compared to solvent-based inks used in other printing technologies. This aligns with the increasing focus on sustainability in the brewing industry, helping breweries reduce their environmental footprint.

Applications of Thermal Inkjet Printing in Breweries

primary packaging secondary packaging

Primary Packaging

Thermal inkjet printers are ideal for printing directly onto primary packaging, such as bottles and cans. They can produce clear, legible codes that include production dates, expiration dates, and batch numbers, ensuring that consumers have access to vital product information.

Secondary Packaging

In addition to primary packaging, thermal inkjet printers can also be used for secondary packaging, such as cartons and cases. Printing barcodes and QR codes on these packages facilitates inventory management and supply chain coordination, enhancing overall operational efficiency.

Promotional and Variable Data Printing

Thermal inkjet technology is also suitable for promotional and variable data printing. Breweries can use it to print promotional codes, personalized messages, or other variable data directly onto packaging. This capability allows for creative marketing initiatives and enhances customer engagement.


Coding and marking are critical components of brewery operations, ensuring product traceability, regulatory compliance, brand recognition, and product differentiation. By implementing the appropriate coding and marking technologies, breweries can streamline their operations, enhance product quality, and maintain a competitive edge in the market. As the brewing industry continues to evolve, the importance of coding and marking will only increase, driving the need for innovative and efficient solutions that meet the unique demands of this dynamic sector.



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